Xylitol is widely used in Finland, its “home country”. Many Finnish confectioneries employ xylitol, or have a xylitol version available. Virtually all chewing gum sold in Finland is sweetened with xylitol.[citation needed]
The formerly Spanish company Chupa Chups, now Dutch-Italian, makes a xylitol-based breath mint, Smint, that it markets worldwide.
In China, Japan, and South Korea, xylitol is found in wide assortment of chewing gums. There is a brand of gum named “Xylitol” in all three countries. Japan also has a brand called “Xylish”. In addition, when Extra introduced xylitol-containing products to Hong Kong and Guangdong, the word “xylitol” is transcribed into Cantonese as “???” (Jyutping: saai3 lok6 to4), which literally means “suntan camel”, and the camel is used as a figurative icon in its advertisements.[5]
In 2004, popular North American Trident gum was reformulated to include xylitol, but not as the main sweetener (which are still aspartame, sorbitol and maltitol). The green apple flavor can be found without aspartame. It is also found in Smokey Mountain Snuff,[6] and IceBreakers brand Ice Cubes Gum from Hershey. A discontinued sugarless gum, Carefree Koolerz, was sweetened exclusively with xylitol. Xylichew, made in Finland (available in US), is also sweetened exclusively with xylitol.
In 2006, William Wrigley Jr. Company reformulated their Orbit gum to contain xylitol and released it under the name “Orbit Complete”. Critics have noted that the amount of Xylitol in some chewing gums is small, and other sugar alcohols may be used in larger amounts. Xylimax gum and mints have 1 gram of xylitol per piece, and xylitol is the only sweetener. (available in USA)